Are you really keeping the most net dollars?

According to NAR (National Associations of Realtors): FSBOs typically sell for less than the selling price of other homes; FSBO homes sold at a median of $225,000 last year, significantly lower than the median of agent-assisted homes at $345,000.Sure, commissions do cut into your profit...but the question is how big is the profit in the first place? In most cases, we can get you more net dollars by listing with us. We recently listed a property for $535,000 and sold it for $650,000. That's a 14% increase - even after commissions. We also listed a property for $1,500,000 and sold it for $1,835,000. That's a 16.2% increase after commissions. FSBOs typically sell for less than the selling price of other homes; FSBO homes sold at a median of $225,000 last year, significantly lower than the median of agent-assisted homes at $345,000.Sure, commissions do cut into your profit...but the question is how big is the profit in the first place? In most cases, we can get you more net dollars by listing with us. We recently listed a property for $535,000 and sold it for $650,000. That's a 14% increase - even after commissions. We also listed a property for $1,500,000 and sold it for $1,835,000. That's a 16.2% increase after commissions.

How do buyers find property?

According to NAR (National Associations of Realtors): Eighty-six percent of buyers recently purchased their home through a real estate agent or broker, and 10 percent purchased directly through the previous owner. Having an agent to help them find the right home was what buyers wanted most when choosing an agent at 49 percent. Thirty-eight percent of buyers used an agent that was referred to them by a friend, neighbor, or relative, 12 percent used an agent that they had worked with in the past to buy or sell a home, and 10 percent found their agent when inquiring about a specific property found online. Sixty-seven percent of buyers interviewed only one real estate agent during their home search. Eighty-nine percent of buyers would use their agent again or recommend their agent to others.

Do you know the right price strategy?

Listing your home in such a personal experience. It's easy to over - or undervalue your home and either sell it too fast for too little or sit on your listing too long due to the wrong pricing. We can help you price it just right.

Are you presenting your property in the right light?

Taking your own protos and writing your own description might save you some dollars - but potential buyers can usually spot it right away. Having the right team take care of these things for you is a very valuable investment to get you top dollar.

Barking up the wrong tree?

Most marketing takes a cookie-cutter approach that tends to spend marketing dollars in all the wrong places. Let's create a strategy and ensure maximum impact for your money.

Anybody knows how to market, right?

Sure, you can post on Facebook and create some flyers. But will those work? The professional marketing team at the Parlante Group has the experience and strategy to get your listing the attention you deserve.

Have you thought of the buyer and what they need?

Buyers get the services of real estate professional for free. Agents know the entire inventory versus only one home. They will comparison shop for the buyer, give advice, negotiate the contract, handle inspections, closings & escrow all for free. The question becomes why would a buyer want to take that on?